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The Future of Charity Marketing
ISBN/GTIN

The Future of Charity Marketing

BookHardcover
Ranking1397inWirtschaft
CHF222.00

Description

Drawing upon the research in the Editors first book Charity Marketing: Contemporary Issues, Research and Practice, this volume focuses on how charities can prepare for the future through sharing big ideas and examples of best practice.
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Details

ISBN/GTIN978-1-032-50071-3
Product TypeBook
BindingHardcover
Publication countryUnited Kingdom
Publishing date07/11/2024
Edition1. A.
SeriesRoutledge Studies in Marketing
Pages190 pages
LanguageEnglish
SizeWidth 156 mm, Height 234 mm
IllustrationsFarb., s/w. Abb.
Article no.51686942
CatalogsBuchzentrum
Data source no.47024179
Product groupWirtschaft
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Series

Author

Dr Sarah-Louise Mitchell is Research Area Lead in Marketing at Oxford Brookes Business School and Co-Lead of the Children and Young People Research Network. She holds a PhD from Henley Business School and MBA from London Business School. Her primary area of research focuses on providing academic insight for the non-profit sector, particularly understanding the role of brand for nonprofit organisations through decoding nonprofit brand storytelling and work to rethink and reposition volunteering for the next generation. She is a member of the Editorial Board of Journal of Philanthropy and Marketing and the BAM Peer Review College. She leads the national thesis awards for the Worshipful Company of Marketing and is a member of the national Education Committee for the Academy of Marketing as well as an elected member of the BAM Marketing and Retail SIG. Previously, she worked in marketing practice across consumer goods, food retail and nonprofit sectors.

Dr. Fran Hyde is Associate Professor in Marketing at the University of Suffolk having previously been a marketing practitioner before moving into marketing education. An experienced but always curious social value´ focused marketing educator Fran's examination and interest in charity marketing began during a presentation to a group of students from the Marketing Director of a Hospice. Continuing to combine teaching with research Fran works to ensure that in the teaching of marketing students get to see firsthand how marketing can have a positive impact in society. Fran is a member of the Education Committee Academy of Marketing as well as a member of Worshipful Company of Marketors and Chair of the Marketors Education and Knowledge Development Committee. Continuing to be active within the charity sector Fran is Deputy Chair and Chair of Corporate Governance and Risk Committee at St Helena Hospice, Colchester.