ATTENTION: Maintenance still active in the background for approx. 9 minutes. Items that are added to the basket/notepad are only visible once maintenance is complete.
044 209 91 25 079 869 90 44
Notepad
The notepad is empty.
The basket is empty.
Free shipping possible
Free shipping possible
Please wait - the print view of the page is being prepared.
The print dialogue opens as soon as the page has been completely loaded.
If the print preview is incomplete, please close it and select "Print again".
Religion and Consumer Behaviour
ISBN/GTIN

Religion and Consumer Behaviour

Influence of Religiosity and Culture on Consumption
BookPaperback
Ranking1962inReligion
CHF68.90

Description

This book concentrates on understanding the relationship of religiosity with various aspects of consumption and consumer behaviour to improve policy and build on an under represented topic.
More descriptions

Details

ISBN/GTIN978-1-032-26501-8
Product TypeBook
BindingPaperback
Publication countryUnited Kingdom
Publishing date09/10/2024
Edition1. A.
SeriesRoutledge Studies in Marketing
Pages250 pages
LanguageEnglish
SizeWidth 156 mm, Height 234 mm
IllustrationsFarb., s/w. Abb.
Article no.52037917
CatalogsBuchzentrum
Data source no.47499454
Product groupReligion
More details

Series

Author

Gaurav Gupta is currently Assistant Professor in Marketing at Amity University, Uttar Pradesh, India. He earned his Doctorate and Masters in Business Administration degree with a concentration in Marketing from Punjabi University, Patiala. He also studied marketing at the prestigious Wilkes University, Pennsylvania, USA, and is a recipient of Erasmus+, IIM-Bangalore Fellowship(s).

Mandakini Paruthi is currently Assistant Professor in Marketing at School of Management, Chaitanya Bharathi Institute of Technology, Gandipet, Hyderabad. She earned her Doctorate and Masters in Business Administration degree with a specialization in Marketing from Guru Nanak Dev University, Amritsar, Punjab, and Lovely Professional University, Punjab respectively. She is a recipient of Junior Research Fellowship grant from University Grants Commission and has also cleared National Eligibility Test (NET).

Shivinder Nijjer, PhD in HRM analytics, is currently serving as Professor of Practice in Business Analytics at Chitkara University, Punjab, India. She has authored books and research articles with eminent publication groups like Taylor & Francis, Emerald, and Springer, among others. She is supervising four doctoral research candidates and has filed numerous utility patents with Indian Patent Office.

More products from Gupta, Gaurav

Editor