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Religion and Consumer Behaviour
ISBN/GTIN

Religion and Consumer Behaviour

Influence of Religiosity and Culture on Consumption
BuchKartoniert, Paperback
Verkaufsrang1962inReligion
CHF68.90

Beschreibung

This book concentrates on understanding the relationship of religiosity with various aspects of consumption and consumer behaviour to improve policy and build on an under represented topic.
Weitere Beschreibungen

Details

ISBN/GTIN978-1-032-26501-8
ProduktartBuch
EinbandKartoniert, Paperback
ErscheinungslandVereinigtes Königreich
Erscheinungsdatum09.10.2024
Auflage1. A.
ReiheRoutledge Studies in Marketing
Seiten250 Seiten
SpracheEnglisch
MasseBreite 156 mm, Höhe 234 mm
IllustrationenFarb., s/w. Abb.
Artikel-Nr.52037917
KatalogBuchzentrum
Datenquelle-Nr.47499454
WarengruppeReligion
Weitere Details

Reihe

Über den/die AutorIn

Gaurav Gupta is currently Assistant Professor in Marketing at Amity University, Uttar Pradesh, India. He earned his Doctorate and Masters in Business Administration degree with a concentration in Marketing from Punjabi University, Patiala. He also studied marketing at the prestigious Wilkes University, Pennsylvania, USA, and is a recipient of Erasmus+, IIM-Bangalore Fellowship(s).

Mandakini Paruthi is currently Assistant Professor in Marketing at School of Management, Chaitanya Bharathi Institute of Technology, Gandipet, Hyderabad. She earned her Doctorate and Masters in Business Administration degree with a specialization in Marketing from Guru Nanak Dev University, Amritsar, Punjab, and Lovely Professional University, Punjab respectively. She is a recipient of Junior Research Fellowship grant from University Grants Commission and has also cleared National Eligibility Test (NET).

Shivinder Nijjer, PhD in HRM analytics, is currently serving as Professor of Practice in Business Analytics at Chitkara University, Punjab, India. She has authored books and research articles with eminent publication groups like Taylor & Francis, Emerald, and Springer, among others. She is supervising four doctoral research candidates and has filed numerous utility patents with Indian Patent Office.