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Strategy Bites Back
ISBN/GTIN

Strategy Bites Back

BuchKartoniert, Paperback
Verkaufsrang183593inWirtschaft
CHF29.90

Beschreibung

SWOTed by strategy models? Crunched by analysis? Strategy doesn't have to be this way.

Strategy is really all about being different. Thinking about it shouldn't make you reach for the snooze button.

Strategy Bites Back brings you a provocative, imaginative and surprising mix of perspectives to help stimulate more creative strategic thinking and more enjoyable strategy making. From voices as diverse as and Lucy Kellaway, Mao Tse Tung and Jack Welch, even Michael Porter and Gary Hamel, you can enjoy exploring the sharper side of strategy.
Strategy as a Little Black Dress
Forecasting: Whoops!
Management and Magic
Strategy and the Art of Seduction
The Soft Underbelly of Hard Data
Strategy as destiny
Jack Welch on Planning
The Seven Deadly Sins of Planning
Strategy One Step at a Time

and many, many more.

Why not have a good time reading a strategy book for a change?
Weitere Beschreibungen

Details

ISBN/GTIN978-0-273-72184-0
ProduktartBuch
EinbandKartoniert, Paperback
ErscheinungslandVereinigtes Königreich
Erscheinungsdatum27.11.2008
Auflage1. A.
Seiten240 Seiten
SpracheEnglisch
MasseBreite 136 mm, Höhe 14 mm, Dicke 214 mm
Gewicht280 g
Artikel-Nr.5517196
KatalogBuchzentrum
Datenquelle-Nr.27780312
WarengruppeWirtschaft
Weitere Details

Über den/die AutorIn

Henry Mintzberg

 

Henry Mintzberg normally bites back on issues of management, organization, and corporate social irresponsibility (i.e., shareholder value), as well as management education and strategy. (Managers not MBAs, with Berrett-Koehler in the US and Financial Times Prentice Hall in Europe was his last book.) He managed to get a PhD in management at MIT and has slipped about 130 articles past unsuspecting editors.  He is the Cleghorn Professor of Management Studies at McGill University.

 

Bruce Ahlstrand

 

Bruce Ahlstrand likes to prospect for strategy gems in unlikely places - from the game of Texas Hold’em to the Greek tragedies. He is devoted to developing new and creative ways of teaching business strategy and has never met a case study that he liked. He has a D.Phil. from Oxford University and a M.Sc. from the London School of Economics. Bruce is the author of The Quest for Productivity (Cambridge University Press) and co-author of Human Resource Management in the Multi-Divisional Company (Oxford University Press). He is a professor of management at Trent University in Ontario, Canada.

 

Joseph Lampel

 

Joe Lampel began his career believing that strategy is the answer, but has recently concluded that it may be the answer to the wrong question.   He first began to suspect this terrible truth during the long journey that produced the Strategy Safari.  Further research, and numerous publications in journals that are well received in polite academic society, only served to confirm this belief.     Joe was awarded a PhD in management by McGill University for good behavior.  He subsequently spent seven years at Stern School, NYU, trying to break into showbusiness.   He currently resides at Cass Business School, City University London, an institution that happily accommodates his quest to find the answer to strategy's unanswerable questions.

 

Henry, Bruce and Joe are also the authors of the bestselling Strategy Safari (Financial Times Prentice Hall).