Getting your pricing right means the difference between success and failure for many businesses. The right price can mean sustainable growth, and happy, engaged customers and stakeholders. But if you don't understand the psychology and strategy of pricing, you will undermine your chances for success.
Double Your Price is your practical, accessible guide on the theory, strategy, psychology, and execution of pricing. With useful tools, and clear, realistic guidance on how to leverage pricing to drive business success, you'll be able to answer the following questions for your business or product:
How much should we charge for our product or service?
How much are our customers willing to pay?
If we increase our price, will we lose customers?
How can setting prices help us cover our costs?
What are the benefits of a pricing strategy?
Will increasing or decreasing prices help my business to succeed?
Covering how pricing works, how to avoid cognitive bias, how to convince others, and many different pricing strategies, Double Your Price includes a practical set of insights, tools, and actionable guidance.
