044 209 91 25 079 869 90 44
Merkliste
Die Merkliste ist leer.
Der Warenkorb ist leer.
Kostenloser Versand möglich
Kostenloser Versand möglich
Bitte warten - die Druckansicht der Seite wird vorbereitet.
Der Druckdialog öffnet sich, sobald die Seite vollständig geladen wurde.
Sollte die Druckvorschau unvollständig sein, bitte schliessen und "Erneut drucken" wählen.

The Reputable Firm

How Digitalization of Communication Is Revolutionizing Reputation Management
E-BookPDFE-Book
Verkaufsrang183593inWirtschaft
CHF71.00

Beschreibung

This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution, and clearly demonstrate how a good reputation can be a company´s permit to do business, its raison d´être, and a guarantor of trust.
Weitere Beschreibungen

Details

Weitere ISBN/GTIN9783319220086
ProduktartE-Book
EinbandE-Book
FormatPDF
Format HinweisWasserzeichen
Erscheinungsdatum19.10.2015
Auflage1st ed. 2016
ReiheManagement for Professionals
Seiten214 Seiten
SpracheEnglisch
IllustrationenXII, 214 p. 26 illus., 6 illus. in color.
Artikel-Nr.2991374
KatalogVC
Datenquelle-Nr.877950
WarengruppeWirtschaft
Weitere Details

Reihe

Über den/die AutorIn

Pekka Aula is a professor in Communication at the University of Helsinki, Finland. He received his M.A. (1993) and doctorate (1999) in organizational communication from Helsinki University. Aula has conducted research and published in reputation, organizational communication, online communications, and complexity and chaos theories related to different organizational aspects. Aula has published and edited several award winning books as well as published articles in edited volumes and journals such as Journal of Business Venturing, Public Relations Review, and Journal of Organizational Change.

Jouni Heinonen is one of the leading reputation management consultants in Europe. He has worked with international and local clients as a reputation and communication strategist for the last 15 years. Currently Jouni is Pohjoisranta Burson-Marsteller´s CEO and member of the EMEA Leadership team. He is the author of three books about reputation management. Jouni has a Masters´ degree from the University of Helsinki, Faculty of Social Sciences, majoring in communications.