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Customer Relationship Management

A Global Perspective
BookHardcover
Ranking183593inWirtschaft
CHF210.00

Description

Customer Relationship Management combines marketing and relationship theory with practical advice to enable students and practitioners to understand the philosophy and significance of CRM. The book illustrates how leading companies are using techniques such as customer orientation, retention, global relationship management and performance management through the Balanced Scorecard to develop long-term, sustainable advantage.
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Details

ISBN/GTIN978-0-7546-7156-5
Product TypeBook
BindingHardcover
Publishing date28/04/2008
Pages216 pages
LanguageEnglish
SizeWidth 156 mm, Height 234 mm, Thickness 14 mm
Weight481 g
Article no.5596700
CatalogsBuchzentrum
Data source no.23142356
Product groupWirtschaft
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Author

Professor Gerhard H. Raab is based at the Transatlantic Institute, University of Applied Sciences, Ludwigshafen, Germany. Professor Riad A. Ajami is based at the Raj Soin College of Business at Wright State University in Dayton, Ohio, USA and Professor Vidyaranya B. Gargeya is based at the Bryan School of Business and Economics, University of North Carolina at Greensboro, USA. G. Jason Goddard is Vice President at Wachovia Corporation, Winston-Salem, North Carolina, USA.