The European market presents numerous opportunities and challenges for business enterprises. In this anthology, lecturers and researchers of Saarland University's Europa-Institut present the latest findings and trends of their most important research topics. They discuss the present state of the art in European management, focussing on the areas of marketing&commerce, finance, human resource management&entrepreneurship, as well as European policy.Furthermore, important environmental changes like theEU enlargement have been taken into account and the consequential challenges for Old Europe concerning management and policy are identified and analysed.
