Advances in Digital Marketing and eCommerce

Advances in Digital Marketing and eCommerce

Second International Conference, 2021

von

López López, DavidHrsg.Martínez-López, Francisco J.Hrsg.

BuchKartoniert, Paperback

Verkaufsrang113826inWirtschaft

CHF201.00

BuchabCHF201.00

E-BookCHF189.00

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Beschreibung

This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.

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Details

ISBN/GTIN978-3-030-76522-4

ProduktartBuch

EinbandKartoniert, Paperback

VerlagSpringer International Publishing

Erscheinungsdatum28.05.2022

Auflage1st ed. 2021

ReiheSpringer Proceedings in Business and Economics

Seiten348 Seiten

SpracheEnglisch

MasseBreite 155 mm, Höhe 235 mm, Dicke 19 mm

Gewicht528 g

Artikel-Nr.22008006

KatalogBuchzentrum

Datenquelle-Nr.39015214

WarengruppeWirtschaft

Weitere Details

Reihe

Management Innovation

Managing in Recovering Markets

National Brands and Private Labels in Retailing

Advances in National Brand and Private Label Marketing

Productivity and Efficiency Analysis

Cities and Sustainability

The Essence and Measurement of Organizational Efficiency

Managing Humanitarian Logistics

Cultural Tourism in a Digital Era

A New Paradigm for International Business

Transport Development Challenges in the Twenty-First Century

Information Technology in Environmental Engineering

Leadership, Innovation and Entrepreneurship as Driving Forces of the Global Economy

New Trends in Finance and Accounting

Advances in National Brand and Private Label Marketing

Building Trust in Information

Operational Research in Business and Economics

Managing in Recovering Markets

A New Paradigm for International Business

Selected Issues in Experimental Economics

Managing Complexity

Cities and Sustainability

Management Innovation

Strategic Innovative Marketing

Tourism and Culture in the Age of Innovation

The Essence and Measurement of Organizational Efficiency

Managing Humanitarian Logistics

Cultural Tourism in a Digital Era

Quality, IT and Business Operations

Neuroeconomic and Behavioral Aspects of Decision Making

Modernizing Academic Teaching and Research in Business and Economics

Gender Issues in Business and Economics

Strategic Innovative Marketing

Innovative Approaches to Tourism and Leisure

Tourism, Culture and Heritage in a Smart Economy

Sustainable Transport Development, Innovation and Technology

Emerging Challenges in Business, Optimization, Technology, and Industry

Advances in Applied Economic Research

Contemporary Trends and Challenges in Finance

New Challenges in Banking and Finance

Advances in National Brand and Private Label Marketing

Governing Business Systems

Advances in National Brand and Private Label Marketing

Finance and Sustainability

Productivity and Inequality

The Impact of Globalization on International Finance and Accounting

Caring and Sharing: The Cultural Heritage Environment as an Agent for Change

Problems, Methods and Tools in Experimental and Behavioral Economics

Customization 4.0

Current Issues in the Economy and Finance of India

Advances in Gender and Cultural Research in Business and Economics

Operational Research in Business and Economics

Advances in Applied Economic Research

Emerging Challenges in Business, Optimization, Technology, and Industry

Advances in Panel Data Analysis in Applied Economic Research

Civil Society: The Engine for Economic and Social Well-Being

Neuroeconomic and Behavioral Aspects of Decision Making

Gender Issues in Business and Economics

Governing Business Systems

New Challenges in Banking and Finance

Innovative Approaches to Tourism and Leisure

Leadership for the Future Sustainable Development of Business and Education

New Research Trends in Transport Sustainability and Innovation

Transport Development Challenges in the Twenty-First Century

Tourism and Culture in the Age of Innovation

Leadership, Innovation and Entrepreneurship as Driving Forces of the Global Economy

Modernizing Academic Teaching and Research in Business and Economics

Strategic Innovative Marketing

New Trends in Finance and Accounting

Managing Complexity

Tourism, Culture and Heritage in a Smart Economy

Strategic Innovative Marketing

Sustainable Transport Development, Innovation and Technology

Contemporary Trends and Challenges in Finance

Current Issues in the Economy and Finance of India

Caring and Sharing: The Cultural Heritage Environment as an Agent for Change

Contemporary Trends in Accounting, Finance and Financial Institutions

Leadership for the Future Sustainable Development of Business and Education

Recent Developments in Data Science and Business Analytics

Advances in Analytics and Applications

Advances in Service Science

Information Technology in Environmental Engineering

Selected Issues in Experimental Economics

Building Trust in Information

Contemporary Trends and Challenges in Finance

Advances in Time Series Data Methods in Applied Economic Research

Emerging Issues in the Global Economy

Operational Research in the Digital Era - ICT Challenges

Applications of the Input-Output Framework

Modeling Innovation Sustainability and Technologies

Contemporary Trends in Accounting, Finance and Financial Institutions

Emerging Trends in Banking and Finance

Economy, Finance and Business in Southeastern and Central Europe

Efficiency in Business and Economics

Civil Society: The Engine for Economic and Social Well-Being

Innovative Business Development-A Global Perspective

Smart Tourism as a Driver for Culture and Sustainability

Productivity and Inequality

Multiple Perspectives in Risk and Risk Management

Strategic Innovative Marketing

Über den/die AutorIn

López López, DavidHrsg.Martínez-López, Francisco J.Hrsg.

Francisco J. Martínez-López is a Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain.
David López López is a Professor, and the Academic Coordinator, co-founder and strategy director of FHIOS Smart Knowledge program at the International University of La Rioja in Spain.

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